Caroline Criado Perez

Caroline Criado Perez is a British writer, broadcaster and feminist campaigner. Her public work has repeatedly addressed women’s absence from institutions and public life. She co-founded the Women’s Room, which promotes female experts in the media, and led campaigns connected with Jane Austen’s appearance on the Bank of England’s £10 note and the statue of suffragist Millicent Fawcett in Parliament Square. She was appointed OBE in 2015 for services to equality and diversity.

Her nonfiction combines social criticism with extensive evidence. Do It Like a Woman, published in 2015, profiles women challenging expectations around the world. Invisible Women, her second book, widens the argument: it examines how gaps in sex-disaggregated data shape medicine, transport, technology, workplaces and public policy. Criado Perez moves between research and concrete examples, showing how an apparently neutral standard often assumes a male body or male pattern of life.

Invisible Women won both the 2019 Royal Society Science Book Prize and the 2019 Financial Times and McKinsey Business Book of the Year Award. Its central idea, the gender data gap, gave readers a clear framework for recognizing bias in systems that may appear objective.

New readers should start with Invisible Women. It is her broadest and most influential book, and its examples—from medical research to smartphone design—make an abstract problem immediate without losing sight of the evidence.