Decision-Making & Behavioral Science
Judgment & Bias
The hidden biases in human judgment. Robert B. Cialdini's Influence describes the mental shortcuts, such as reciprocity, scarcity and social proof, that persuaders use. Carol Tavris and Elliot Aronson's Mistakes Were Made (But Not by Me) shows how self-justification keeps us from seeing our own errors, in politics, medicine, law and marriage. Jonathan Haidt's The Righteous Mind explains why good people are divided by politics and religion. Three readable books that make you notice your own thinking.