Viking Press was founded in New York City on March 1, 1925, by Harold K. Guinzburg and George S. Oppenheimer. The company took its name and its logo, a Viking ship drawn by Rockwell Kent, as a signal of enterprise and adventure in publishing. Financial difficulties led to its sale to the Penguin Group in 1975 for twelve million dollars, and it has operated within the Penguin Random House structure as Viking Penguin, also listed as Viking Books, ever since.
The imprint positions itself as a trade publisher bringing books to the broadest possible readership. Its list spans literary fiction, suspense, narrative nonfiction, memoir, and book-club titles, acquired from novelists, academics, journalists, and essayists. The sibling Penguin Books division, which houses Viking's paperback reprints, maintains a backlist of almost 2,500 active titles and is known for sustaining the legacies of writers like Saul Bellow, Iris Murdoch, and Jack Kerouac.
Among the authors most closely tied to Viking in recent years are Nancy MacLean, whose Democracy in Chains (2017) traces the intellectual roots of the American radical right through the work of economist James M. Buchanan, and Tana French, whose In the Woods blends literary prose with detective storytelling. Sue Monk Kidd's The Book of Longings and Matt Haig's The Midnight Library also sit on the Viking list. Earlier in the press's history, editor Pascal Covici shepherded John Steinbeck's The Grapes of Wrath (1939) to the Pulitzer Prize and to what remains one of the publisher's all-time bestsellers.
A reader picking up a Viking title can expect a strong narrative voice paired with ideas that extend past the final page. Whether the book is a historian untangling six decades of political theory, a novelist building a mystery through the eyes of a young girl in a small town, or a writer asking what it would take to choose a different life, the throughline is a commitment to making complex material feel immediate and personal.