Social Psychology
Groups & Social Influence
How groups and other people change what we think and do. Robert B. Cialdini's Influence explains the everyday principles of persuasion, such as social proof, the tendency to follow what others do, and authority, the pull of experts and uniforms. Philip Zimbardo's The Lucifer Effect shows the dark side of group pressure through his Stanford Prison Experiment, where ordinary students turned cruel in their assigned roles. Two classic books on conformity, persuasion and the power of the situation. See Social Psychology for more.